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品牌內涵
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    作為國內聲學領域頗具實力的AG环亚聲學科技有限公司,依托多年的發展積累,基本形成以噪聲治理多元化業務為核心的發展格局,截至2014年,公司的整體綜合實力提升,從團隊建設到生產銷售,從開發到服務基本形成較強的市場競爭力,但是在從產品力競爭到品牌力競爭的時代轉變期,AG环亚同國內發展的眾多優秀企業一樣,麵臨新的市場格局,特別是未來的發展戰略決定,品牌化將統治未來經濟,在國內行業還沒有形成強勢品牌的情況下,AG环亚率先突破界限,打造品牌競爭力,重新審視品牌資源,進行尋找品牌基因等一係列的品牌改造,希望打造噪聲控製行業的一流品牌。

    AG环亚的決策者們經過細致的分析,提出了新的品牌形象,並得到各方認同:首先,品牌核心定位“理性卓越的國際化品質服務夥伴”被確立。AG环亚品牌氣質是“嚴謹、敏銳、創新、品質”,AG环亚深化的“ZISEN”符號不僅僅是圖形象征與字體的組合,而是緊扣“卓越”主線,將優越、大氣、明朗的國際文化精髓貫穿於視覺識別係統的每個細節,以此豐富“ZISEN”的格調與內涵。
    標誌以企業標準英文ZISEN為設計主體,粗壯有力的字體,帶出品牌的實力感及遠大的未來發展。圓角及弧線的處理弱化了字體強硬的感覺,帶出品牌的親切度,同時給人莊重、大方、厚重、恒久印象。
    整個標誌的趣味點(記憶點)為主體右上方的六邊形,以太陽、螺絲孔、鑽石等為基礎元素,衍生出造型精美的抽象圖像。體現出AG环亚在專業領域的成熟性、對細節精益求精的理念。整個標誌以不規則的組合方式呈現。增強了品牌的可識別性。

 

 As a leading technology company in the acoustics field in China, ZISEN has, based on its many years’ development, set up its diversified business development mode focusing on the noise control. By 2013, ZISEN’s overall and comprehensive strength has been improved, and it has shaped powerful market competitiveness from the team building to the production and sales and from development to the service. However ZISEN, just like most excellent enterprises in China, faces the new market pattern for the transition from product competitiveness to brand competitiveness, especially the strategic decision for future development and the branding promotion shall dominate the future economy. Under the condition that no an overwhelming brand was set up, ZISEN, the first to break through limits and create brand competitiveness, is dedicated to creating the first-class brand in the noise control industry by resurveying brand resources, seeking brand genes and making brand improvement.
        Based on careful analysis, ZISEN decision makers proposed a new brand image that was unanimously recognized by all concerned parties. ZISEN establishes the core brand orientation, being a rational and excellent service partner with internationalization quality, and adheres to the business philosophy of “rigorousness, keenness, innovation and quality”. The ZISEN LOGO is not only a combination of graph badge and letters, but also shows details of the generousness and clear essence of international culture surrounding excellence penetrated into the visual identification system.
        The LOGO is designed from English letters of ZISEN, with its burliest and forceful font symbolizing the brand strength and the ambition of future development, the round corner and arc line weakening the tough font feeling and shows the brand affinity makes a generous, solemn, dignified and lasting impression.
        The interest point (memory point) of whole LOGO lies in the hexagon at the upper right. By using the basic elements of sun, screw hole and diamond, it derives an abstract image with an elegant shape, and shows the business philosophy of ZISEN’s persistence in maturity and excellence in the professional field. The whole LOGO that is presented in an irregular combination improves the brand identifiability.

 


 


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